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What the critics (grudgingly) admit
Got a book that deserves the spotlight?
Pitch us your favorite read. Win, and it's next month's pick — plus permanent bragging rights.
Vultr Reads is curated by actual humans on the marketing team, argued over in Slack, and posted on the 15th of every month.
One book. Every month. Zero syllabus.
We pick a book, we buy it for you, and we pretend we did the reading too. No thesis required - just opinions, snacks, and mild disagreement over the ending.
July 2026 - Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
By: Will Guidara
Legendary restaurateur Will Guidara reveals how radical, hyper-personalized care can transform any business. This New York Times bestseller and JP Morgan NextList pick—written by the WSJ Innovator Award winner-proves that making customers feel deeply valued is the ultimate secret
Penguin Books
Guidara makes his nonfiction debut with an enthusiastic guide for leaders and asserts sage advice about leadership.
Forbes
What a read. What a lesson in business and economics." John Tamny concludes: "Will Guidara's inspiring and excellent Unreasonable Hospitality.
Fast Company
Will Guidara helped make Eleven Madison Park the world's best restaurant. In his new book, he explains why he wants to transform every business.
